I like to study the relationships between humans on the net and create visuals in a way that feels intuitive to us, so that the interaction between us seems natural...

Well, not to brag, but I’ve had the chance to work with some great companies that have done a lot of amazing things.

Over the last 25 years, I founded the Media Lab of Mondadori Group and later my own communication agency. I worked for Fininvest, Medusa Group, Electa, Enel and many others, designing their communication, developing web sites , apps, video games and graphics.

When I’m not designing, I blabber about digital anthropology and design and life and things on my blog. I’m a professor at University and I have written some books too…

I have a band that plays rock'n'roll...

No, not exactly, I like music and I’m the lead singer of the group. In any case, I enjoy the act of designing communication and making things with smart people.

Yes… I think. So, feel free to stick around and read my thoughts [link] on digital world , or check out some of the things I worked on [link]. Oh, and if you need me, I’m always here [contact].